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In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also other truths regarding modern B2B advertising and marketing. We discuss exactly how the buying trip is now entirely fragmented and also the manner in which community building can assist marketers retake control of the

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also various other truths concerning modern-day B2B advertising and marketing. We go over just how the buying journey is currently entirely fragmented as well as the manner in which area structure can assist marketers take back

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and other facts about modern B2B advertising. We talk about just how the purchasing trip is currently totally fragmented and also the manner in which area building can aid marketing experts retake control of the exploration and